The Kedaireka Project is a collaborative project between dopang.co and Universitas Pembangunan Jaya. This project was created to expand MSME exports to Japan through branding and product packaging innovations.
Indonesia Coffee Specialty
Indonesia is famous for its beautiful natural landscape from mountains, rainforest, slope, to the water flowing to river and lakes. These mesmerizing landscapes, coupled with fertile soils beneath are home of various bean plantations. We selected six iconic coffee production provinces, each with its own distinct coffee aroma and taste
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The University of Pembangunan Jaya has teamed up with Dopang.co to create packaging designs that highlight the unique characteristics of Indonesia and the distinct coffee flavors from six Indonesian provinces. The chosen provinces for this project include Beskabean Agro Indonesia, Bali Arabica, Tuang Coffee, Wanoja Coffee, KPSU Solok Radjo, and Kelompok Tani Putra Gayo, which serve as the focal points of the study.
The UPJ team, comprising members from the Product Design Program, conducted extensive research and experimentation on packaging shapes and structures. In parallel, the Visual Communication Design Program’s team delved into graphic elements for the packaging. Dopang.co played a crucial role in supporting sample packaging production and fostering communication with House of Beans and Bank Indonesia, both of which provided vital support for this endeavor.